It’s likely the reason that teens are abandoning platforms like Facebook in droves. Here’s betting that that number is even lower now. Advertising allows us to have this for free and that’s fantastic, but the out-of-control intrusiveness is making it feel like social media is for brands, not friends.īack in 2017, only 41% of people globally said that they trusted traditional social media. Feeds are now curated with algorithms and advertising is everywhere and intrusive. The major difference between the social media of the early-internet and today though is how commoditised and micro-managed it is.

Blogging sites grew in popularity in 1999, paving the way for MySpace, Facebook, Twitter, LinkedIn, and all the social media of today. 1997 gave us Six Degrees, the first social media site using profiles which opened us to sharing ourselves online. AOL in 1991 gave us messaging boards and mini walled garden communities along with our dial-up internet connections. Art, messages, literature, news… It became a local social media.Īs technology progressed, the public craving for larger networks of friends were met. It quickly became a general information exchange where people simply shared stuff with each other.

It was the first digital bulletin board, set up in a record shop in Berkeley California as a resource sharing network for organisations. Just look at Community Memory back in 1973. Humans are social creatures after all, and a global network of connected information is always going to become a means for individuals to share and communicate.

Social media was inevitable, but it’s changed – a historyįrom the very early days of the internet, the creation of social media was inevitable.

Let’s dive into that report, and place it specifically in the context of gaming and monetisation. Luckily, Co-Matter recently released a comprehensive report about declining social media usage in general which is an excellent base for our argument. We’ve always made these points in support of some bigger topic though, so it’s about time that we gave it the attention it deserves in its own post. We’ve spoken about social media a lot on this blog, usually about how it’s moving away from platforms like Facebook and into games like Fortnite.

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